Maximizing Launch Success for Consumer Packaged Goods (CPG) with Prelaunch.com

Unlike traditional market research approaches, Prelaunch is a tech platform that uses quantitative and qualitative methods to evaluate new products, markets, and customer behavior by providing insights grounded in genuine buying intent.

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Customers Pay You And Give You Insights.
Prelaunch Reservation Model

Your future CPG products enthusiasts make a small deposit to reserve your product.
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This reservation not only secures them a special discount upon the product's launch but also significantly demonstrates their genuine interest in becoming your customer.

There has never been a more reliable indicator for launch success.

This changes everything.

Validate Your CPG Product's Market Potential

Price
Concept
Audience
Positioning
Color

Strategic Pricing Insights

Test various price points to find out what your future consumers are willing to shell out for your products.
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By taking out their credit cards and leaving a monetary reservation, customers prove their real purchase intent.

Early Stage Concept Validation

Discover which of your CPG product concepts are the most appealing for the potential market.

When customers provide their emails, they send a clear signal of their interest and validation for your product concepts.

Target Audience Insights

Discover untapped market opportunities and understand how diverse global audiences react to your CPG product’s design and features.

Through ads and niche targeting, you can map out your consumer market across the globe. You can also uncover reliable, in-depth demographics and psychographics of your highest-converting customer segments.

Market Position Testing

Find the perfect tone and position for your product in the competitive market.

‍You can test different positioning angles, messaging styles, and headlines to discover precisely what your audience wants the most.

Color Testing

Do they want your product or its packaging in blue or maybe baby green? A simple tweak could transform your product into a visual masterpiece that sells.
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Change the colors of your products to learn exactly which version has a higher conversion rate.

Maximizing Launch Success with Prelaunch

Audience Insights

AI Market Research

Reveal the hidden insights of the CPG product landscape with our advanced AI-driven analysis. Effortlessly identify emerging consumer trends and preferences by analyzing feedback from competitor products. This approach offers you a decisive strategic advantage, positioning you at the forefront of market innovation and consumer understanding.

Audience Insights

Audience Insights

With a single click, unlock the power of AI to analyze extensive survey data, uncovering crucial customer preferences and trends for your CPG product. This capability empowers you to make well-informed decisions, providing a deep understanding of customer inclinations and market trends to guide your strategy effectively.

Product Performance

Testing Iterations

Take your product from concept to consumer with our comprehensive iteration process designed for the CPG industry. Carefully monitor, adapt, and test the influence of each modification until your product achieves the ideal formula for success.

Product Performance

Data-based Predictions

Leverage extensive data from diverse iterations to continuously refine and gather insights about your product's performance. Anticipate market trends and customer responses, enabling the formulation of data-driven strategic decisions.

Case Study

How KittySpring Raised $700k+ With the Help of Prelaunch.com

Read Case Study

Try Prelaunch Today

Book a demo and see how Prelaunch can transform your product launch into a success story. Don't launch blindly- launch with Prelaunch.
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